From big tech to a healthy-eating brand that feels fresh and achievable
After leaving a career in big tech, Martha turned her passion for cooking, health and nutrition into a new business. We helped her launch Eat Clean with a logo and brand identity, a high-converting website, an e-book and social media templates.
From brief to brand.
The challenge
Healthy-eating brands can easily feel restrictive, clinical or difficult to follow. Eat Clean needed an identity that made nutritious food feel fresh, friendly and motivating.
Our solution
The logo combines fresh vegetables, leaves and a circular shape to represent natural ingredients, balance and a complete healthy lifestyle. Organic forms and handwritten lettering make the brand feel personal and approachable.
The impact
The identity creates a consistent presence across coaching materials, digital guides, social content and the website, and helps healthy eating feel like a positive everyday choice rather than a restriction.
Logo & brand identity
A distinctive logo and visual system, covering colour, typography and usage, that gives the brand a consistent, recognisable presence everywhere it appears.
Coaching website
A conversion-focused website that explains the offer clearly, builds trust quickly and guides visitors toward booking a call.
LinkedIn & social content
Branded post and carousel designs that keep content consistent, recognisable and easy to publish week after week.
E-book design
A professionally designed e-book that showcases expertise and works as a lead magnet to grow the email list.
