Problem & approach
From brief to brand.
01
The problem
Anshuma was launching Your Purposeful Coach. The identity needed to appeal to high-performing leaders while avoiding the cold, corporate feel common in executive coaching, communicating purpose, transformation, calm authority and sustainable growth.
02
Our approach
Overlapping circles were simplified into four leaf-like shapes, a symbol that feels like both a flower and a moving compass, placed inside the word “Purposeful” so purpose sits at the visual centre. We then carried it across her website, LinkedIn, social kit and e-book.
03
The result
The identity gives the brand a professional yet welcoming presence across programmes, resources, the website and social content, positioning Anshuma as both a strategic leadership expert and a supportive guide.
