From brief to brand.
The problem
Lisa was launching her coaching practice for physicians and healthcare professionals. The identity needed to feel credible to high-achieving medical professionals while remaining warm and emotionally supportive, communicating transformation without looking clinical, corporate or overly spiritual.
Our approach
We started with hand sketches exploring the initials “LC”, arrows, open books, pathways and layered human forms, then simplified them into one symbol: a stethoscope-like upper form and two people facing one another, holding hands. From that mark we built the full system: website, LinkedIn, social content and e-books.
The result
The identity positions Lisa as a trusted guide who understands the emotional demands of healthcare, with one consistent presence across her website, thought-leadership content, coaching materials and social platforms.
