A warm, hopeful identity for a coach supporting people through grief
Chirona had just started her coaching business. We created her logo and brand, designed and built her website, optimised her LinkedIn profile and produced a social media kit, giving a sensitive service a presence that feels safe and approachable.
From brief to brand.
The challenge
The identity needed to address grief with sensitivity without feeling dark, clinical or emotionally heavy. It had to communicate care, safety, hope and personal growth.
Our solution
The cloud represents difficult emotions, while the rainbow reflects hope after uncertainty. A small raindrop acknowledges grief without letting it define the full story, showing that sadness and joy can exist at the same time.
The impact
The identity creates a warm and welcoming presence that helps people feel safe, understood and supported, and its uplifting personality makes a sensitive service feel more approachable.
Logo & brand identity
A distinctive logo and visual system, covering colour, typography and usage, that gives the brand a consistent, recognisable presence everywhere it appears.
Coaching website
A conversion-focused website that explains the offer clearly, builds trust quickly and guides visitors toward booking a call.
LinkedIn profile optimization
A LinkedIn banner and Featured section designed to communicate expertise at a glance and turn profile visits into conversations.
“Design Mingle was very helpful and supportive with updating my website to a new brand and resolving issues that arose with changing platforms. They work quickly and efficiently and offer additional support and video how-tos along the way for continuous maintenance of your site and brand.”
